Turkey’s largest magazine publisher, Doğan Burda, is entering a dynamic digital transformation process to strengthen its leadership in the publishing industry.

26 JUNE, 2025

DOĞAN BURDA'S BRAND TRANSFORMATION

Big Media And Technology I

Turkey’s leading magazine publishing group, Doğan Burda, has announced a corporate name change as part of its brand transformation vision. Moving forward, the company will operate under the name Big Media & Technology, aiming for a dynamic transformation driven by digitalization, artificial intelligence integration, and media technologies within a sustainable growth strategy.

The name change marks a significant milestone in the company’s corporate transformation journey, initiated following its acquisition last year by RePie Investment Holding and Altun Capital Holding. With its new identity, the company seeks to strengthen its position in digital publishing and set new standards in the media industry through advanced technological infrastructure.

Focused on Technology Investments and Responsible Publishing

“We are pleased to lead the transformation of an institution that has left a lasting mark on Turkey’s press history,” said Dr. M. Emre Çamlıbel, Chairman of the Board of RePie Investment Holding and Big Media & Technology. Commenting on the new era, he added:

“Big Media & Technology is evolving into a fully integrated structure that combines digital platforms, video productions, and data-driven media solutions. We will continue our commitment to responsible publishing based on ethical principles, supported by new technological infrastructures. With this transformation, we are implementing an innovative and sustainable growth model in the media industry while maintaining our transparent and trustworthy relationship with investors. We will continue to carry out every step of public-facing processes with meticulous care.”

Anıl Altun, Chairman of the Board of Altun Capital Holding and Vice Chairman of Big Media & Technology, highlighted the strategic direction of the new structure with the following statement:

“With our investments in media technologies, we aim to raise the standards of digital publishing. Through our digital platform, which provides unified access to all publications within our group, along with digital-native content and our new video publishing initiatives, we are building a strong and dynamic presence in the media landscape.”

Set to Grow Through Multi-Channel Digitalization

Led by CEO Cem M. Başar, Big Media & Technology is actively developing a digital publishing platform that will provide centralized access to all magazines within the group. In addition to the digital editions of existing publications, the platform will also feature original, digital-native content. With the group’s upcoming launch into video publishing—beginning with YouTube—the goal is to establish a multi-channel media structure that enhances engagement with readers.

The company aims to combine its strong legacy in traditional publishing with new media technologies to deliver a more interactive, accessible, and personalized media experience. With over 40 million monthly page views across 21 websites and a digital reach of more than 7.3 million social media followers, Big Media & Technology is well-positioned for this transformation. Once the corporate restructuring is complete, the company will emerge as a pioneering media powerhouse—rooted in tradition, built for the future.

92 Magazines Covering a Wide Range of Interests

Originally founded in 1988 under the name Hürgüç Gazetecilik, the company laid the foundations of modern magazine publishing in Turkey in 1998 through a joint venture between Doğan Group and Burda RCS International Holding GmbH. Listed on Borsa Istanbul since 2000, the company currently publishes 92 magazines across a diverse portfolio, covering topics such as economics and finance, technology, interior design, youth, travel and exploration, lifestyle, fashion and women, health, and fitness.

In addition to its publishing activities, the group also organizes nearly 100 prestigious events annually, including the ELLE Style Awards and the Uludağ Economy Summit (UEZ). In the new era, the company plans to expand and integrate its event operations more closely with its digital publishing efforts.

The Legal Process Initiated with the PDP Disclosure is Ongoing

The company’s new trade name was publicly announced on June 25, 2025, through a material event disclosure published via the Public Disclosure Platform (KAP). On the same day, the necessary applications regarding the amendment of the Articles of Association were submitted to the Capital Markets Board (CMB). The company has stated that the approval process is currently ongoing.

 

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